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Lacoste Online Store: About Lacoste

Probably one of the most desired and premier brands sported and endorsed by some of the most influential people around the world, Lacoste needs no words of introduction. The larger than life French brand is a household name and is still considered the ultimate reward for special accomplishments in individual lives world over. A Lacoste showroom in vicinity says loads about the affluence and achievements of the people.

Lacoste has a great line of footwear raging from casual shoes, boots, loafer shoes, sneakers and running shoes to trendy slippers and sandals. All designs feature its signature casual style that has a touch of elegance. The unique style of each of the footwear not only enhances the overall outlook but also sets you apart from the crowd. From casual sport-styled shoes to its trendy loafers, each piece is uniquely designed to suit the urban taste for style. The styles from maker have always been a benchmark and inspiration for designers.

Lacoste is recognized by its green crocodile logo. Probably, it has played a significant role in popularizing crocodile for good reasons. Started as a small tennis shirt making enterprise, the originally French brand is a household name today and is known for its upscale, trendy lifestyle apparels and clothing accessories. Apart from making fashionable sports equipment for tennis, golf, polo, etc., Lacoste offers a large collection of clothing for men, women and kids, shoes, perfumes, leather goods, sunglasses, belts, watches, and jewelry.

The brand, which is recognized by its green crocodile logo, was first introduced in 1933 as La Chemise Lacoste in Troyes, France by Rene Lacoste, a tennis player known as “a crocodile” for his sheer tenacity in tennis courts, with Andre Gillier, the largest knitwear manufacturing firm at that time. It all started with tennis T-shirts, at first, and then on to golf and sailing shirts at best price. It didn’t take much time for the brand to become popular among sports persons and sport lovers alike, especially in the US, Europe, and other major tennis playing nations. In 1963, Bernard Lacoste took over the management from his father Rene, resulting in even better performance by the brand. Recently, French designer Christophe Lemaire has significantly contributed to the brand’s modern and upscale look.

Browse for the styles that have inspired innovation in design!

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